Comparative Analysis of Eco-Friendly Agriculture and Marketing Innovation on Shallot Farming

Abstract

The habit of farmers selling crops with a slash system is a practice of buying and selling carried out by wholesalers by buying agricultural products before entering the harvest period. The practice of buying and selling without perfect use sometimes causes the unclear amount of the goods sold, to cause losses to one of the parties. Semi-organic farming is a form of soil processing and crop cultivation by utilizing fertilizers derived from organic materials and chemical fertilizers in minimal quantities to increase the nutrient content of the soil. Semi-organic farming can be said to be environmentally friendly agriculture because it can reduce the use of chemical fertilizers to above 50%. In addition, the application of semi-organic agriculture is sustainable with government programs in sustainable agricultural development. Semi-organic agriculture is also considered to have economic differences such as production costs, revenues, incomes, and profits and feasibility when compared to inorganic agriculture that has been first applied. Based on this concept, the purpose of this study is 1). Know the difference in production, receiving, and income costs from semi-organic and inorganic, 2). Know the difference in profits and business feasibility of a corporate-based slash and weigh marketing system. The determination of samples using the Non-Propositional Stratified Random Sampling method with the number of samples for semi-organic farmers is as many as 20 samples or respondents and inorganic as well as 20 respondents. Quantitative descriptive data analysis as well as a statistical test (independent sample t-test). Analysis of shallot farming with environmentally friendly technology applied by farmers in Nawungan Bantul showed the profit obtained by farmers per hectare of Rp. 129,720,000 within ±50 days (1 shallot growing season) compared to inorganic systems of Rp. 58,430,000. Production reached 15 tons/ha with an average price of Rp 17,000/kg (how to sell weight) with a total receipt of Rp 125,280,000. The average B/C ratio in shallot farmers harvested in a weighted manner of 1.03, greater than the slash of 0.952. The feasibility of semi-organic (environmentally friendly) shallot farming with marketing using corporate institutional innovation (weigh instead of slash) showed the highest figure of 2.03.