Social Influence, Trust and Future Usage: A study of BIPOC Users of CHATGPT and other AI Chatbots

Abstract

In this paper we examine the determinants (trust and social influence) that influence users' future use intentions of generative artificial intelligence (AI) applications among black, indigenous and other people of color (BIPOC) users of generative AI applications such as ChatGPT and other large language models. An online survey instrument was administered to 119 BIPOC identified individuals residing in the United States. Descriptive and inferential statistics were used to analyze data through SPSS. Results indicate no statistically significant differences among ethnic/ racial groups in social influence and continued use intentions. However, with respect to trust, Hispanic/LatinX users perceive information from AI chatbots as more trustworthy and accurate, and that their search activity was more secure than other BIPOC populations. The study also found that trust and social influence were significant factors driving future use intentions.