An overview of media glam online magazine publishing and trend in Malaysia

Abstract

The new media technologies have changed the world drastically. Even the traditional print media have been influenced significantly by the new media technologies. The revolution of new media has changed the pattern of mass communication landscape especially in newspaper and magazine publishing industry in Malaysia. The existence of online publishing such as emagazine has made the process of reading, purchasing and storing books much easier. This concept paper particularly elaborates the influence of new media technology on magazine publishing industry in Malaysia. The lack of online magazine published in the market has contributed to the result of this reading material being ‘out in the cold’ compared to the other electronic publishing such as online books and online newspaper. This research is made to study on the important factors that contribute to the development and sustainability of the online magazine publishing industry in Malaysia and for that the case study is involved one of the pioneer e-magazine publishing company known as Media Glam Sdn. Bhd. This research is also important in opening a new dimension in the world of magazine publication and it will give an opportunity to the researcher to discuss the strength, weakness, challenges and the future of online magazine publication in Malaysia. This will contribute to the discussion and study made towards the impact of new media in the process of online magazine publication industry for future reference.