The use of augmented reality in marketing courses

Abstract

The development of the new technological changes in mobile communications and through the use of the internet as mobile, create new communication channels. According to development technology, teaching methods and materials are also changed and improved. Developments in communication technology firstly affect the educational technology through distance learning activities also using mobile tools in education provided the new possibilities. Internet usage with Mobil devices provide the distance learning have been moved to the mobile environment. Mobil education term can be described when using mobile communication tools in educational activities. And the newest mobile learning trend can be described as augmented learning. The study was designed as a theoretical work. The relevant literature has been examined for this purpose. The fact that there is not much work on the use of the augmented reality in marketing courses in the related literature shows the importance of working. It is aimed that the study will be guided by the academicians working on this field.