Mobility as a Service: an Italian MaaS pilot at regional level with public governance

Abstract

Mobility as a Service (MaaS) is the new mobility challenge. In Italy, the Piedmont Region has been implementing the BIPforMaaS, the first Italian regional MaaS project with public governance, aimed at creating a framework of rules for the full deployment of MaaS in the urban and metropolitan area of Turin and in the whole Piedmont Region. Public governance guarantees fair and non-discriminatory competition, while providing a more effective service for end users. This paper presents the results of the BIPforMaaS pilot project, which involved 67 active users, with the goal of field-testing the use of a MaaS app that allows users to book various mobility services. The results showed that the proposed MaaS system can effectively integrate multiple mobility services while ensuring flexibility and efficiency. An environmental analysis is also presented in order to show how MaaS can contribute to a more sustainable mobility system by reducing CO2 emissions.