Knowledge and Competitiveness in the Motor Insurance Sector

Abstract

The main purpose of this paper is to examine the relationship between the level of individuated customer knowledge and the quality of customer service in the motor insurance sector using the Servqual method. Based on the above objective, the author has accepted the thesis that knowledge is an important factor influencing the increase of quality of services provided in the motor insurance sector. In the article the author used the knowledge in the literature and conducted the analysis of statistical data on a selected group of respondents in the area of Podkarpackie and Lubelskie Province in the years 2015-2016.