THE INFLUENCE OF PERSONAL BRANDING IN SOCIAL MEDIA AND SELF-CONFIDENCE ON STUDENT EMPLOYABILITY

Abstract

In the digital age, personal branding on social media and self-confidence are key for students to succeed in the job market. This study examines how these factors affect student employability, measured by skills like communication, networking, and job competitiveness. Using a survey of 100 Indonesian university students, data was collected via questionnaires on personal branding, self-confidence, and employability. Analysis with multiple linear regression showed positive impacts: personal branding boosts visibility and acceptance, while self-confidence helps in interviews. Their interaction strengthens results. The study recommends students build authentic online brands and boost confidence. Universities should add training to curricula. This research aids in preparing competitive graduates.