Entrepreneurial Pathways to Sustainability: A Theoretical Paper on Green Human Resource Management, Green Supply Chain Management, and Entrepreneurial Orientation

Abstract

The textile industry of Pakistan, a major contributor to its economy, is encountering serious sustainability challenges, akin to many developing nations. The literature is replete with assertions on the importance of sustainability; however, cross-functional research is sporadic. This paper theoretically links Green HRM (GHRM) practices, Green SCM (GSCM) practices, and Triple Bottom Line (TBL) performance within this context. In scaffolding through Resource Orchestration (ROT) and Dynamic Capabilities (DCT) theories, a conceptual framework is proposed. We posit that GSCM transforms GHRM practices into tangible, eco-friendly supply chain activities resulting in enhanced sustainable performance, thereby playing a mediating role. Additionally, a unique interplay of Entrepreneurial Orientation (EO) as a moderator between GHRM and GSCM is introduced. Firms with higher levels of EO employ innovative approaches to implement GHRM practices into their supply chain strategies, leading to robust GSCM initiatives. The literature review indicates that research on the synergistic effects of GHRM and GSCM on TBL performance in developing nations is scarce. The study warrants carrying out empirical validation and provides a clear plan for future research. The exclusive emphasis on Pakistan’s textile industry introduces contextual intricacies, facilitating a profound comprehension for implementing sustainable practices within the constraints and opportunities of an emerging economy.