This paper analyses the impact that the rise of OTT (streaming) platforms have had on the business of Indian Cinemas post the covid-19 pandemic. Through the use of primary and secondary data, this research paper highlights the reasons for choosing OTT, discusses the change in content, and how this applies to the global market.
CITATION STYLE
-, M. A. (2023). The Impact of OTT platforms on the Indian Film Industry Post the Covid-19 Pandemic. International Journal For Multidisciplinary Research, 5(5). https://doi.org/10.36948/ijfmr.2023.v05i05.6131
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