Challenges in Agribusiness and Rural Tourism Development in Albania

Abstract

Agricultural sector is one of sectors that has a huge impact on the economy. Agricultural production is increasing but it has not had any lasting impact. On the other hand, the impact of investment in value chains, including different factors, resulted successful in increasing agricultural productivity and profitability, and this impact have demonstrated a high degree of economic stability. Thus, tourism is one of the most perspective sectors in Albania. There are also many difficulties, such as the lack of services, marketing or infrastructure. Furthermore, agribusiness sector and rural tourism have difficulties in funding because of lack of technology, lower product quality standards and market. Based on these facts, in this paper, we have analysed empirically difficulties of this sector and the opportunity to develop it. The main purpose of our research is to design a strategy for development of agribusiness and rural tourism sector. The methodology is based on primary and secondary sources. More specifically, we refer to previous research by other authors and other studies made by government and private agencies. The main goal is to provide data through interviews of business representatives. DOI: 10.5901/ajis.2016.v5n3s1p105