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The Role of Social Media Marketing Activities on Brand Trust and Brand Loyalty: Evidence from E-Commerce Tourism’s Instagram

  • Manaf P
  • Aninda C
  • Trisbiantara N
  • et al.
The International Journal of Business & Management (2021) 9(8)
DOI: 10.24940/theijbm/2021/v9/i8/bm2108-023
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Abstract

… in increasing brand trust and brand loyalty on Brand X through … active Instagram users who knew the brand X was <20 to 45 … between SMMA_CUST on Brand Loyalty and Brand Trust. …

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APA

Manaf, P. A., Aninda, C. D., Trisbiantara, N., & . S. (2021). The Role of Social Media Marketing Activities on Brand Trust and Brand Loyalty: Evidence from E-Commerce Tourism’s Instagram. The International Journal of Business & Management, 9(8). https://doi.org/10.24940/theijbm/2021/v9/i8/bm2108-023

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