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DEMAND IMPACT FOR PRICES ENDING WITH “9” AND “0” IN ONLINE AND OFFLINE CONSUMER GOODS RETAIL TRADE CHANNELS

  • Lopez-Pastor M
  • Garcia-Madariaga J
  • Sanchez J
  • et al.
International Review of Management and Marketing (2020) 10(6) 58-78
DOI: 10.32479/irmm.10683
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Abstract

… Empirical analyses. Individual customer response to relative price of a brand show that the relative price maximizing brand profits from each customer Hinrichs et al … Consumer panel data Yogurt and tuna Price endings; consumer purchases Empirical analysis …

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APA

Lopez-Pastor, M., Garcia-Madariaga, J., Sanchez, J., & Figueiredo, J. (2020). DEMAND IMPACT FOR PRICES ENDING WITH “9” AND “0” IN ONLINE AND OFFLINE CONSUMER GOODS RETAIL TRADE CHANNELS. International Review of Management and Marketing, 10(6), 58–78. https://doi.org/10.32479/irmm.10683

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