Analysis of web spam for non-English content: Toward more effective language-based classifiers

Abstract

Web spammers aim to obtain higher ranks for their web pages by including spam contents that deceive search engines in order to include their pages in search results even when they are not related to the search terms. Search engines continue to develop new web spam detection mechanisms, but spammers also aim to improve their tools to evade detection. In this study, we first explore the effect of the page language on spam detection features and we demonstrate how the best set of detection features varies according to the page language. We also study the performance of Google Penguin, a newly developed anti-web spamming technique for their search engine. Using spam pages in Arabic as a case study, we show that unlike similar English pages, Google anti-spamming techniques are ineffective against a high proportion of Arabic spam pages. We then explore multiple detection features for spam pages to identify an appropriate set of features that yields a high detection accuracy compared with the integrated Google Penguin technique. In order to build and evaluate our classifier, as well as to help researchers to conduct consistent measurement studies, we collected and manually labeled a corpus of Arabic web pages, including both benign and spam pages. Furthermore, we developed a browser plug-in that utilizes our classifier to warn users about spam pages after clicking on a URL and by filtering out search engine results. Using Google Penguin as a benchmark, we provide an illustrative example to show that language-based web spam classifiers are more effective for capturing spam contents.