Advancing sustainable tourism behavioural research: a metacognitive perspective

Abstract

The current scholarly inquiry on sustainable tourism behaviour research predominantly relies on cognitive behavioural approaches, particularly exemplified by the widespread application of the theory of planned behaviour among other theories. Given recent advancements in psychology underscoring the necessity to expand beyond conventional cognitive frameworks, the current research aims to integrate metacognitive perspectives in sustainable tourism behaviour scholarship. This perspective explores the reflective awareness and control individuals exert over their cognitive processes which can uncover nuanced factors shaping sustainable tourism behaviour that may be overlooked in traditional cognitive models. Using a critical review approach, this research proposes the adoption of alternative theoretical frameworks from parent sub-disciplines such as developmental psychology, experimental cognitive psychology, and neuroscience, alongside novel methodological approaches including observational methods and physiological techniques. These efforts aim to transcend the limitations of traditional cognitive models and contribute to the development of more effective strategies for promoting sustainable tourism practices.