Corporate social responsibility in hotel industry

Abstract

The first objective of this article is to describe the fundamental aspects of the concept of Corporate Social Responsibility (CSR). The second goal is to present the activities, or the so-called good practices that hotels may take up and which are in tandem with the idea of CSR. The good practices will be described on the example of Polish hotel group and two hotels active on the Polish market, especially in Krakow. The article outlines possible benefits resulting from the implementation of CSR principles into the hotel strategy.