Convenience Store Business Model and Success

Abstract

This thesis starts with the Japanese convenience store 7-11 and analyzes the success of convenience stores and their irreplaceability compared to supermarkets. And then discusses with the actual situation of the Chinese market: First, the cross-regional expansion of international convenience stores from Taiwan, China to Beijing, Shanghai and Guangzhou and the emergence of local convenience stores with the river as the dividing line. The development of convenience stores in China today is analyzed and what needs to be improved, from the management of business strategy, store size and number to supply chain and logistics. Through the research and collation of store data, we arrive at a serious status quo of localization of convenience stores in China, as well as a unified integration into a comprehensive, nationally popular convenience store.