The study of interest of consumers in mobile food ordering apps

Abstract

Because of busy life style Mobile food Apps have emerged as a trend. Every other person prefers to order food online rather than cooking at home. Technology has played a major role in introduction and advancement of mobile food Apps. Apps such as Zomato, Swiggy, Foodpanda, Ubereats, Fasoos, etc. are the most commonly and frequently used apps by the consumers. Mobile food Apps have tie-ups with many restaurants and act as a link between restaurants and people. There are many factors which leads to increase in their sales such as convenient to use, easy payment methods, variety of food and restaurants, delivery time, customer services, etc. In this paper, a survey is conducted to understand the interest of consumers in mobile food Apps which will further help us to understand the consumers awareness of mobile food Apps, viable factors considered by the consumers while ordering food from a particular app, expectations of the consumers while ordering from a new app and various methods and factors on the basis of which food apps can be compared. It was found that majority of the respondents are aware and use these apps, avail the benefits of these apps, order food on a regular basis, certain factors which they consider most important in an app, what challenges they face while ordering food from an app and what additions and changes they want in a new food app. This study was useful in understanding the role that apps play in today’s world and how it has changes the food service industry.