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The Influence of Retailer Enterprise Marketing Information System on Bullwhip Effect

  • Algharabat R
  • Zamil A
  • Vasista T
International Journal of Business and Management (2015) 10(3)
DOI: 10.5539/ijbm.v10n3p237
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Abstract

This study aims to investigate the influence of utilizing enterprise level marketing information system in the form of adopting a combination of software tools on the reduction of bullwhip effect. In order to formulate our research hypothesis, we revised the literature extensively. The …

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APA

Algharabat, R. S., Zamil, A. M. A., & Vasista, T. G. K. (2015). The Influence of Retailer Enterprise Marketing Information System on Bullwhip Effect. International Journal of Business and Management, 10(3). https://doi.org/10.5539/ijbm.v10n3p237

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