Research on the Legitimacy Acquisition of Reverse Logistics for Pharmaceutical Enterprises

Abstract

How to deal with the recycling of waste drugs, reduce the waste of social resources and environmental pollution, and promote the sustainable development of society and ecology, has become a social concern. But so far, due to the lack of the legitimacy of reverse logistics of waste drugs, pharmaceutical enterprises are faced with many obstacles to realize the business. Based on legitimacy theory, this study adopts panel discussion to identify three types of legitimacy: cognitive, pragmatic and moral, and their importance in the implementation of reverse logistics. We further analyze how pharmaceutical enterprises acquire these legitimacies. The study found that moral legitimacy is the most important and should be acquired first, and then cognitive and pragmatic legitimacy.