The Influence of Satellite TV Stations on Cultural Practices in Eastern Nigeria

Abstract

Culture comprises the whole complex of distinctive spiritual, intellectual and emotional features that characterize society, our thought about life, and our ideas. Culture has the capacity to bring about the change of attitudes needed to ensure peace and sustainable development which is known as the only possible way forward for life on planet earth; it shapes the way we see the world. Considering the prominence of Satellite television as a virtual medium, this study sought to know the influence of media imperialism and the claim that it has affected and undermined South-Eastern sociocultural norms and values. More so, this study examined the influence of satellite television stations in the south-eastern states of Nigeria, the region that is fully immersed with her culture. It specifically examined how satellite television has affected the knowledge, belief, art, morals, law, customs and any other capabilities and habits acquired by Nigerians as a member of the society. The research methodology utilizes descriptive statistics with a self-designed questionnaire used to elicit information from a sample of 180 respondents. The findings of the study revealed that the relationship between satellite television stations and sociocultural practices is high and statistically significant.