Third-Generation Design Consultancies: Designing Culture for Innovation

Abstract

Within corporations, Jessica Feldman and John Boult assert that design consultants can catalyze cultural change in ways that stimulate and support innovation. They carefully outline the circumstances, insights, relationships, and communicationsrequiredforsuchatransformationandshare TheBrewerydesignconsultantsworkedwithEastman Chemical Company to develop these pebble-shaped stories of Guinness and the Eastman Chemical Company as models of this consultant-led metamorphosis.