The key factors affecting the polish investment attractiveness for foreign investors

Abstract

The article researches the role of formation of favorable investment climate in increasing investment activity in the territory of Poland. It focuses on the creation of favorable macroeconomic conditions for attracting direct (real) foreign investments to implement innovative projects. As a result of the study of investment conditions on the basis of PEST-analysis, the key factors of IA development were identified and their possible future impact (both positive and negative) was assessed. The results of the PEST-analysis allow their implementation in the program development and also in the investment activity management mechanisms.