Fitness for Purpose in Online Communities: Community Complexity Framework for Diagnosis and Design of Socio-Technical Systems

Abstract

Recent discourse on Information and Communication Technologies’ (ICT) impact on societies has been dominated by negative side-effects of information exchange in huge online social systems. Yet, the size of ICT-based communities also provides an unprecedented opportunity for collective action, as exemplified through crowdfunding, crowdsourcing, or peer production. This paper aims to provide a framework for understanding what makes online collectives succeed or fail in achieving complex goals. The paper combines social and complexity sciences’ insights on structures, mechanics, and emergent phenomena in social systems to define a Community Complexity Framework for evaluating three crucial components of complexity: multi-level structuration, procedural self-organization, and common identity. The potential value of such a framework would be to shift the focus of efforts aimed at curing the malfunctions of online social systems away from the design of algorithms that can automatically solve such problems, and toward the development of technologies which enable online social systems to self-organize in a more productive and sustainable way.