Abstract
Shareholder primacy, socially responsible business, corporate purpose and sustainability are examined in this case about Unilever's evolving business strategy over the period from 2017, following an attempted takeover by Kraft Heinz Company, to 2024 with the appointment of a new chief executive officer from outside the group.
Cite
CITATION STYLE
APA
Pepper, A. (2025). On what matters: Unilever plc-purpose or performance? In Navigating the 21st Century Business World: Case Studies in Management (pp. 57–67). LSE Press. https://doi.org/10.31389/lsepress.nbw.d
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