Digital Technology and New Media Art: A Study of the Difficulties and Strategies Encountered by Beijing Artists

Abstract

This study explores the application of digital technology in new media art creation, focusing on artists who have exhibited in Beijing. Through thematic analysis of semi-structured interviews with 20 artists, six core difficulties were identified: Difficulties in Technical Support and Mastery, Hardware Performance and Stability issues, Insufficient Funding for Creation and Exhibitions, Difficulties in Audience Participation and Feedback in Interactive Experience, Limitations and Challenges of Venue and Exhibition Setup, and Communication Barriers. To address these difficulties, the study proposes five targeted strategies: Enhancing funding Support and Market Mechanisms, Enhancing Technical Learning and Support Systems, Optimizing Hardware Equipment and Exhibition Environments, Strengthening Interdisciplinary Collaboration Mechanisms, and Enhancing Audience Interaction Experience. These strategies provide practical pathways for artists to more effectively utilize digital technology in their creations and offer practical references for the sustainable development of new media art in China.