Using the Most Effective Teaching Methods: A Comparison of Marketing and Management Classrooms

Abstract

To determine the degree to which professors are likely to use teaching elements that can be classified as either passive or active, 522 responses to a survey of management and marketing faculty across the country were analyzed. Comparisons were made between marketing and management faculty, between faculty teaching at private and public institutions, between male and female faculty, and between tenured and non-tenured faculty. Other independent variables were also assessed to determine if they have an impact on whether faculty use passive or active methods in the classrooms. These variables include faculty age, number of years of teaching experience, average class size, and average number of course preparations. Results indicate that faculty at private universities, faculty with less teaching experience, and faculty with fewer class preparations are more likely to use active methods in their classrooms.