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BUSINESS DEVELOPMENT STRATEGY FOR SME – SNACK PREFERENCES OF MILLENNIAL GENERATION: A CASE STUDY OF A FISH-BASED CRACKER PRODUCER IN INDONESIA

  • Wijayanti S
  • Fahleti W
Russian Journal of Agricultural and Socio-Economic Sciences (2021) 109(1) 166-173
DOI: 10.18551/rjoas.2021-01.22
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Abstract

… as an opportunity for SMEs, including “Wanita Pesisir” to develop their business … The rest, around 87% of MSMEs still rely on offline … 4 e-Commerce development 0,107 4 0,43 Threat from …

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APA

Wijayanti, S., & Fahleti, W. H. (2021). BUSINESS DEVELOPMENT STRATEGY FOR SME – SNACK PREFERENCES OF MILLENNIAL GENERATION: A CASE STUDY OF A FISH-BASED CRACKER PRODUCER IN INDONESIA. Russian Journal of Agricultural and Socio-Economic Sciences, 109(1), 166–173. https://doi.org/10.18551/rjoas.2021-01.22

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