Market research on personal protective equipment: Antiseptics

Abstract

Aim. The aim of the research was to conduct a marketing study of antiseptic agents used for personal protection for infectious diseases, including COVID-19 in the setting of one subject of the Russian Federation. Material and methods. Content analysis of normative-legal documentation describing antiseptic agents, Internet resources devoted to personal protective equipment (PPE), and web sites of pharmacy organizations was performed. Marketing analysis of the assortment of pharmacy organizations in the Republic of Bashkortostan was conducted. Results and discussion. Since 2010, according to Rospotrebnadzor FS, 4131 disinfectants have been registered, including 422 names of skin antiseptics. Since the beginning of 2020, 116 additional disinfectants have been registered. Safety and effectiveness of disinfectants is confirmed by chemical analysis, toxicity tests and microbiological tests. According to our sociological survey of residents of the Republic, 87,5% of respondents noted that during the COVID-19 pandemic they began to wash their hands and use hand sanitizers more often. Most respondents (82%) go to pharmacies for preventive and personal care products because they trust the quality of pharmacy products more. However, purchases are also being done on Internet sites, in shopping centers, in hardware stores, etc., with the price and availability of antiseptic agents more often being the main parameter in antiseptic selection. Conclusion. The conducted research allowed us to determine the main properties of antiseptics, their characteristics, application features, as well as their market, which will allow consumers to choose the available means, focusing on the recommendations and rules.