Research on the financing dynamics of product crowdfunding: Based on the perspective of emotion

Abstract

Product crowdfunding provides new financing channels for entrepreneurs. How to screen crowdfunding projects has become an important issue in this field, and the financing dynamics of projects is the starting point to study the filtering of crowdfunding projects. Based on the perspective of emotions, this paper uses text analysis technology to extract the emotions contained in the comments of crowdfunding projects, and analyzes the influence of emotions on the dynamics of project financing. The main conclusions are as follows: for financing dynamics, anticipation, trust and sadness can help to increase the number of subsequent investors, while joy and disgust have significant negative effects on the number of subsequent investors. The conclusion of this paper is useful to the protection of crowdfunding investors and the operation practice of crowdfunding platforms.