Assessment Model for Determinant Factor Constructs in Edu-Tourism Using Confirmatory Factor Analysis (CFA)

Abstract

The purpose of this study is to evaluate the determinant factors model construct using Confirmatory Factor Analysis (CFA). The determinant factor constructs consist of: i) tour operators, ii) event management, iii) local communities, iv) investments, v) educational institutions, and vi) tourism organizations. The data for the study was collected by the researcher from 384 respondents who are tourists who arrived and visit the Edu-tourism destinations in Terengganu. CFA is carried out for measurement models of the latent constructs which verify the fitness for determinant factors constructs. A total of 36 items of overall variables were studied. Data were analyzed using IBM-SPSS-AMOS (SEM) program version 21.0 which consists of two main models: the measurement model and the Structural model. The result for Cronbach alpha is greater than 0.6 and AVE is above 0.5 which demonstrated reliability. Meanwhile, the study resolves that the discriminant validity for all constructs is achieved. The study produces new knowledge which resulted in practical contributions that can be practiced by tourism organizations, event managers, tourism operators, academicians and government sectors.