How Companies Navigate the (Un)Charted Waters of Digital Transformation

Abstract

Digital technologies’ transformative impact continues to disrupt businesses. Despite digital transformation’s crucial role in shaping organizations’ future competitiveness, many companies still grapple with navigating their digital journey. To guide managers in realizing their digital ambitions, this article reports on a qualitative meta-synthesis of the digital transformation journeys of 64 companies, culminating in a process model that captures the complexity of digital transformation. The model provides practitioners with a framework for assessing the progress of their digital transformation journey. In addition, the article outlines actionable recommendations for managing companies’ digital endeavors.