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Examining the Behavioural and Attitudinal Purchase Intentions of Youth Toward Green Products

  • Gupta V
Orissa Journal of Commerce (2021) 42(1) 132-148
DOI: 10.54063/ojc.2021.v42i01.10
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Abstract

… effectiveness, environmental concern, green washing, green satisfaction and green loyalty … of the behaviour (Kotchen and Reiling 2000). Various research studies on green consumer …

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APA

Gupta, V. (2021). Examining the Behavioural and Attitudinal Purchase Intentions of Youth Toward Green Products. Orissa Journal of Commerce, 42(1), 132–148. https://doi.org/10.54063/ojc.2021.v42i01.10

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