Automatic priming of attentional control by relevant colors

Abstract

We tested whether color word cues automatically primed attentional control settings during visual search, or whether color words were used in a strategic manner for the control of attention. In Experiment 1, we used color words as cues that were informative or uninformative with respect to the target color. Regardless of the cue's informativeness, distractors similar to the color cue captured more attention. In Experiment 2, the participants either indicated their expectation about the target color or recalled the last target color, which was uncorrelated with the present target color. We observed more attentional capture by distractors that were similar to the participants' predictions and recollections, but no difference between effects of the recollected and predicted colors. In Experiment 3, we used 100%-informative word cues that were congruent with the predicted target color (e. g., the word "red" informed that the target would be red) or incongruent with the predicted target color (e. g., the word "green" informed that the target would be red) and found that informative incongruent word cues primed attention capture by a word-similar distractor. Together, the results suggest that word cues (Exps. 1 and 3) and color representations (Exp. 2) primed attention capture in an automatic manner. This indicates that color cues automatically primed temporary adjustments in attention control settings. © 2011 Psychonomic Society, Inc.