Media Consumption Patterns to Get English Learning Information in Tiktok

Abstract

Social media has a significant role in the life of an individual, because it can create two-way or more interaction and communication in different places. The social media that are often used and also follow the development of trends in social media applications. TikTok is one of the most popular social media applications in Indonesia. The factor of the COVID-19 pandemic outbreak that spreads throughout the world makes distance learning still implemented in Indonesia until 2021. Students can study not only from formal schools, but also from social media networks. TikTok is here to answer the needs of these students in the era of the COVID-19 pandemic. Educational content creators take advantage of this facility to create more interesting and educational videos for Generation Z to watch. Based on the TikTok Data Report in 2019, videos with the topic of language education ranked second in the Top 5 most popular knowledge category. Based on these facts, language learning plays an important role in the distribution of educational videos on TikTok. By using correlational quantitative methods, researchers can find out the relationship between consumption patterns of high school students in Surabaya. It is known that there is a positive relationship between high school students' TikTok media consumption patterns that lead to motivation to learn. This means that it can be input for other educational fields who want to use Tiktok as a learning medium in order to improve the quality of video content uploaded later.