An Initial Study into Indonesian Consumer Awareness of the Ergonomic Product

Abstract

Ergonomic product refers to a product which is designed based on the principle of human centered design in order to accomodate user's characteristics and capacities. Despite the benefits of an ergonomic design, there are not many industrial products labeled as an ergonomic one. This indicates the consumers are still unfamiliar with the existence of the ergonomic products and its utilization. The aim of this study was to investigate the consumers' awareness toward an ergonomic product. A survey to 16 Indonesian university students and 24 employees was done utilizing a set of questionnaire representing six parameters comprising consumer awareness of ergonomic product, perceived of design, perceived of comfortability, perceived of social image, perceived ease of use, and perceived usefulness. The results revealed that only 55% of respondents were aware of ergonomic product. There were indications of positive appeal from ergonomic product for its consumer in term of its design, comfortability, social image, and usefulness.