Self-promotion and the need to be first in science

Abstract

Scientists, like all humans, are subject to self-deceptive valuations of their importance and profile. Vainglorious practice is annoying but mostly harmless when restricted to an individual's perception of self-worth. Language that can be associated with self-promotion and aggrandizement is destructive when incorporated into scientific writing. So too is any practice that oversells the novelty of research or fails to provide sufficient scholarship on the uniqueness of results. We evaluated whether such tendencies have been increasing over time by assessing the frequencies of articles claiming to be "the first", and those that placed the requirement for scholarship on readers by using phrases such as "to the best of our knowledge". Our survey of titles and abstracts of 176 journals in ecology and environmental biology revealed that the frequencies of both practices increased linearly over the past half century. We thus warn readers, journal editors, and granting agencies to use caution when assessing the claimed novelty of research contributions. A system-wide reform toward more cooperative science that values humility, and abhors hubris, might help to rectify the problem.