Advertisement scheduling on commercial radio station using genetics algorithm

Abstract

On the commercial radio station, the advertising schedule is done manually, which resulted in ineffectiveness of ads schedule. Playback time consists of two types such as prime time and regular time. Radio Ads scheduling will be discussed in this research is based on ad playback schedule between 5am until 12am which rules every 15 minutes. It provides 3 slots ads with playback duration per ads maximum is 1 minute. If the radio broadcast time per day is 12 hours, then the maximum number of ads per day which can be aired is 76 ads. The other is the enactment of rules of prime time, namely the hours where the common people (listeners) have the greatest opportunity to listen to the radio, namely between the hours and hours of 4 am - 8 am, 6 pm - 10 pm. The number of screenings of the same ads on one day are limited to prime time ie 5 times, while for regular time is 8 times. Radio scheduling process is done using genetic algorithms which are composed of processes initialization chromosomes, selection, crossover and mutation. Study on chromosome 3 genes, each chromosome will be evaluated based on the value of fitness calculated based on the number of infractions that occurred on each individual chromosome. Where rule 1 is the number of screenings per ads must not be more than 5 times per day and rule 2 is there should never be two or more scheduling ads delivered on the same day and time. After fitness value of each chromosome is acquired, then the do the selection, crossover and mutation. From this research result, the optimal advertising schedule with schedule a whole day and ads data playback time ads with this level of accuracy: the average percentage was 83.79%.