Quality of Hotel Biophilic Design and Its Impact on Guest Well-Being, Perceived Value, and Patronage Intentions: The Moderating Role of Guest Delight

Abstract

Biophilic designs and elements have been the focus of numerous studies due to their potential impact on key marketing outcomes including satisfaction, word-of-mouth, and revisit intentions. However, previous studies have mainly relied on simplified image-based experiments that focused only on the presence or absence of biophilic elements, overlooking the quality of these designs as hotel guests actually experience them. This study aimed to investigate the quality of actual biophilic elements in hotel service settings and their impact on guest well-being, perceived value, and patronage intentions while also exploring the moderating effects of guest delight. The study employed a self-administered questionnaire survey to collect data from a total of 428 guests who had already stayed at hotels with biophilic designs/elements in Egypt. Using SmartPLS 3.0, a PLS-SEM analysis was performed to test the study hypotheses and conceptual model. The findings revealed that the high quality of biophilic designs/elements in hotels significantly affected guest well-being and perceived value, which eventually supported revisit intentions and willingness to pay a premium. The results also affirmed the moderating effects of guest delight on the proposed model. This study addresses a notable knowledge gap and provides valuable managerial implications regarding hotel biophilic designs.