IMPACT OF PRICE, COMMUNICATION, AND EXPERIENCE ON SATISFACTION AT COLDPLAY JAKARTA CONCERT

Abstract

Abstract - Achieving audience happiness and the sustainability of a Festival requires an understanding of the cost, interactions, and experiences of participants at an event like a music Festival. This study aims to examine the degree of satisfaction among those who attended Coldplay's November 15, 2023, A Head Full of Dreams Tour concert in  Jakarta. Price, communication, and customer experience were the three main constructions of music Festival quality that were the focus of the investigation. 398 participants who had witnessed the concert were given questionnaires as part of a quantitative methodology approach, and SPSS 27 was used to process the data. The findings revealed that, in general, overall attendee satisfaction was influenced by aspects of Price, Communication, and Customer Experience. These aspects should be considered to identify and develop areas that exceed the expectations of Festival attendees.