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Moderating Role of Demographics on the Relationship between Customer Relationship Management and Satisfaction of Commercial Banks’ Account Holders in Kenya

  • Mwirigi R
  • Maina S
  • Kimencu L
International Journal of Academic Research in Business and Social Sciences (2018) 8(5)
DOI: 10.6007/ijarbss/v8-i5/4170
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Abstract

Customer relationship management (CRM) in the banking sector is concerned with maintenance and optimization of long lasting valuable relationships with customers. Globally, CRM has been applied in the banking sector to enhance customer satisfaction …

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APA

Mwirigi, R. N., Maina, S., & Kimencu, L. (2018). Moderating Role of Demographics on the Relationship between Customer Relationship Management and Satisfaction of Commercial Banks’ Account Holders in Kenya. International Journal of Academic Research in Business and Social Sciences, 8(5). https://doi.org/10.6007/ijarbss/v8-i5/4170

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