Analysis and strategy of take-out industry based on Porter's Five Forces model -- taking Meituan Take-out as an example

Abstract

Based on the Porter’s Five Forces Model’s perspective, Meituan’s takeaway business is analyzed and it is found that Meituan’s takeaway suppliers have the strongest bargaining power. Although consumers are far more sensitive to product prices than product quality, it’s because individual consumers Most of them and there are few platform choices, so consumers have the weakest bargaining power, and there is no threat of substitutes yet. In addition, despite the existence of potential competitors, Meituan Waimai has excellent Internet technology and a strong capital chain, and its marketing model has relatively high barriers. Based on this, the article uses the Porter Five Forces model to analyze the current advantages and competitive threats of Meituan Food Delivery, and proposes strategic improvement measures for its future development.