Consumer attitude towards snacking among adolescence

Abstract

Globally, snacking is now so tangled in the fabric of our daily food and beverage culture that it sometimes makes up almost half of our food intake in a day. Given that snacking has gained such a prominence, a survey was conducted among the undergraduate and postgraduate students of Karunya Institute of Technology and Sciences in order to identify the category of snack foods preferred by students residing in its residential campus. A sample size of 200 students which included female undergraduate students in their 2,3 or 4th year of studies and all female postgraduate students on campus was taken for the research. Cross-tabulation and ANOVA methods of statistical analysis, concluded that, fruit-based snack was the most preferred snack group among the students across all age groups under study, which represents 57 out of 138 respondents.