Examining the City Brand Theory and Presenting Some Solutions for Implementing of It in Iran

Abstract

Iran is a country with great tourism potentials.Having ecological and cultural diversity, ancient history, beautiful historical and architectural urban spaces and buildings, natural resources, tourism attractions and hospitable residents could have benefited Iran in the globalization process if it had a globally positive image and sense of place. Branding cities is a tool that assists to make a region, country or city widely recognized and is studied in this paper as a means to better Iran's global reputation and image. In the end it was concluded that the key to branding Iran is in the hands of its own residents and governors.