Journal ArticleOPEN ACCESS

Built to last

Sales and Marketing Management (1997) 149(8) 78
DOI: 10.9750/psas.143.73.136
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Abstract

Everyone remembers the Edsel - for all the wrong reasons. Here's how to launch a new product with staying power.

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APA

Gustke, C. (1997). Built to last. Sales and Marketing Management, 149(8), 78. https://doi.org/10.9750/psas.143.73.136

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