Integration of livestock supply chain strategy as part of the creative economy and creative industry in Indonesia: Literature review

Abstract

Low production capacity and the traditional farming method that is practiced in Indonesia have resulted in Indonesia dependent on imports to fulfil the demand. Meat, milk, eggs, even skins still can not be fully supplied from national production. Livestock supply chain strategies such as the application of the creative economy and creative industries are needed to overcome the dependency gap on imported raw materials. The challenge in Indonesia is lack of technology & knowledge. This study aimed to determine the role of the creative economy and the creative industry in improving the livestock supply chain in Indonesia. This study used a conceptual method from a literature study. Currently, the creative economy and creative industries are still relatively at the level of SMEs. The recurring problem shows the weak management of technology and knowledge. Based on the literature study result, the creative economy and creative industries can increase the supply of livestock in Indonesia. Hopefully the research on creative economy strategies and creative industries will not only become a trend but also sustainable in the future.