Journal ArticleOPEN ACCESS

A Study on Brand Personality Image, Shopping Value, Customer Satisfaction and Recommendation Intention in the IT Environment

  • Kim K
The Journal of the Korea institute of electronic communication sciences (2014) 9(8) 945-953
DOI: 10.13067/jkiecs.2014.9.8.945
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Abstract

… brand personality, shopping value, customer satisfaction and recommendation intention by deriving brand personality … First, the brand personality of shopping malls were derived as ‘vital…

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Kim, K.-H. (2014). A Study on Brand Personality Image, Shopping Value, Customer Satisfaction and Recommendation Intention in the IT Environment. The Journal of the Korea Institute of Electronic Communication Sciences, 9(8), 945–953. https://doi.org/10.13067/jkiecs.2014.9.8.945

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