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A study on effect of innovation and branding on performance of small and medium enterprises

  • Akbari Moghaddam B
  • Armat P
Management Science Letters (2015) 5(3) 245-250
DOI: 10.5267/j.msl.2015.1.015
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Abstract

… and branding. The primary objective of this study is to investigate the effect of marketing capabilities … competitive advantage, which require strategies that are market-based enriched by …

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Akbari Moghaddam, B., & Armat, P. (2015). A study on effect of innovation and branding on performance of small and medium enterprises. Management Science Letters, 5(3), 245–250. https://doi.org/10.5267/j.msl.2015.1.015

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