Journal ArticleOPEN ACCESS

Hedonic and Utilitarian Aspect of Traditional Retail Shopping

  • Atahan Yilmaz M
  • Koçoğlu D
European Scientific Journal (2018)
DOI: 10.19044/esj.2018.c4p6
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Abstract

… different consumption styles such as hedonism and … by consumption of a good, symbolic consumption concept which puts affection and psychological utility obtained by consumption of …

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APA

Atahan Yilmaz, M., & Koçoğlu, D. (2018). Hedonic and Utilitarian Aspect of Traditional Retail Shopping. European Scientific Journal. https://doi.org/10.19044/esj.2018.c4p6

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