Kearifan Lokal melalui Makna Nganggung Sepintu Sedulang sebagai City Branding Kabupaten Bangka

Abstract

A tradition owned by a region is potentially becoming a city branding. Bangka regency has a tradition named Nganggung Sepintu Sedulang, and it has been a motto of this region as well. The research on this tradition uses Barthes's Semiotics and City Branding theory on revealing the local wisdom. The data is collected by qualitative descriptive method with observations, interviews, and documentation. This research reveals the value of Indonesian Gotong Royong (mutual assistance); the good relationship among Muslims; equality in social life; gratefulness; social interest; persistence, optimism, and kindness; conserving natural resources. Preserving the Nganggung Sepintu Sedulang is one of city branding of Bangka Regency. The government has been enacted local regulations to present this tradition in some annual cultural events in Sepintu Sedulang hall, Kenanga, Zed, and Air Anyir village. To strengthen this tradition as its city branding, the government must show the distinctive of local wisdom because every region in Bangka Belitung province has Nganggung as its tradition.