Design of loyalty systems based on service oriented architecture at XYZ company

Abstract

Every Company must adapt and maintaining existence by using Service Oriented Architecture (SOA). It is emphasizing flexibility and reusability add value to the company system. XYZ Company is an engaged in the air transportation business. To face competition the Company should be has a loyalty system that aims to increase engagement with customers, help to maintain existing customers, and as an attraction for prospective customers. The purpose of study is to design a loyalty system based on Service Oriented Architecture (SOA). The results of this study are a Service Oriented Architecture (SOA) based loyalty system design, the system design includes application architecture, application infrastructure, network infrastructure, and process business design.